Online Filter Bubbles

The search results you thought were impartial are actually more likely than not filtered for you and without your consent. From Facebook to Google service providers are wrapping you up in a bubble. The question is not what are they showing you, but what are they not showing you? Such an ability to filter ones experience online is inevitably going to attract investors. In this enlightening talk Eli Pariser calls for service providers to take up civic ethics.

"When confronted with a list of results from Google, the average user (including myself until I read this article) tends to assume that the list is exhaustive. Not knowing that it isn't ... is equivalent to not having a choice. Depending on the quality of the search results, it can be said that I am being fed junk -- because I don't know I have other choices that Google filtered out."
Aubrey Pek, commenting on Kim Zetter's "Junk Food Algorithms": http://www.wired.com/epicenter/2011/03/eli-pariser-at-ted

Eli's new book seeks to lift the lid on secret web filtering. The Filter Bubble: What the Internet Is Hiding from You is available now. Readers in Europe can find it here. The Filter Bubble: What The Internet Is Hiding From You

Online Filter Bubbles
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